“AI that wears work boots.”
Wrote this headline to ground CompanyCam’s new AI features in its field-service roots.
🎯 Makes the tech feel practical and physical, not abstract.
“How field work moves forward.”
Led messaging strategy for the homepage redesign, aligning marketing, product, and leadership around one clear headline.
🎯 Cuts through SaaS jargon to say plainly what the product does.
“Yep, we integrate with that.”
Rewrote the headline for CompanyCam’s integration landing page to sound less like a typical tech stack list.
🎯 Trades formal “integration” language for a confident, conversational tone.
Do Good Work campaign copy.
Wrote website copy for CompanyCam’s “Do Good Work” brand campaign, centered on the contractor as the hero.
🎯 Gives the trades the recognition they don’t usually get in B2B marketing.
“We’re not like the other apps.”
Rewrote CompanyCam’s About page headline to introduce the brand with more personality.
🎯 Swaps a generic “About” header for something with real voice.